My wife and I have just celebrated our sixth wedding anniversary. A cause of celebration and perhaps not an inevitable milestone for us to reach after our first meeting. We worked at the same organisation - the GMC - and were introduced in a professional capacity by a colleague. She - thinking I assume that it may impress the future Mrs J who has a PhD in Public Policy and worked for several years in Parliament - mentioned that I was a parliamentary candidate and wanted to be an MP. “You know what they say; politics is showbusiness for ugly people” came the reply.
I reflect on this at a time of other anniversaries. I was 37 yesterday (more birthday than anniversary I guess!) and typing this nearly five years to the day since my name appeared on a ballot paper in a general election.
I was the Tory candidate in the Labour stronghold of Halton - combining parts of Widnes and Runcorn in the north west of England. I spent 18 months as the candidate and consider that time to have been a real privilege. I was given the opportunity to meet many fantastic people, doing superb things for their local communities and caring passionately about the future of their families, their towns and their country. It was an amazing experience and one I will treasure forever- but there is a but.
When you are a candidate you are in a local bubble. You spend your time knocking on doors, posting leaflets through letterboxes, giving out leaflets at railways stations, putting leaflets on car windscreens, dreaming about leaflets and generally being obsessed with leaflets. You take part in some hustings where you debate in front of an audience with your fellow candidates and discuss some of the big issues of the day but outside of that you spend the campaign in your world- in your constituency and neighbouring marginal seats. You think about - no, worry about - the national picture and its impact on your result and the country but you can do very little to influence it - unless you do something very stupid!
In truth, the overall campaign happens to you. It happens around you. Although you are in the middle of your small piece of it, you feel like you are on its periphery of the main event. And you are.
This election - in 2015 - is the first since I joined the Conservative Party in 1992 that I have not been actively involved as a candidate, party officer or hands on campaigner. My involvement has been as an observer - a passionate, interested and committed one, but an observer none the less. It is a strange and enjoyable vista. It has allowed me time to really follow the campaign - the Daily Politics and BBC radio have been my essential companion - and reasonably objectively assess the campaigns of the parties, including my own. It also has allowed me time to see the whole picture and what has happened. It has allowed me the opportunity to feel in the middle of it. What have I observed this time?
* The Tory campaign has done what it always seems to do at every national election - start slowly and pick up speed and build momentum (I am ignoring 1997 or 2001!). There have been famous wobbles in past campaigns and then a seemingly change of emphasis, drive and effort. This time is no different.
* David Cameron looked far too relaxed and too cool for many’s tastes in the first few weeks and so now is ‘banging the drum’ and generally looking very excited and passionate - in shirt sleeves and no tie. I think he was playing it safe (hoping, perhaps expecting Ed Miliband to implode) and being very British about it in those early days and it came across as being ambivalent, aloof. He has put that right now. He has said he is “pumped” and he looks it. Anyone tuning in to the campaign late having missed the early skirmishes will see him as the leader with the bit between his teeth and the man with fire in his belly- has he left it too late?
* Ed Miliband has done much better than many thought he would - me included. He started from a low expectations base but has exceeded those and then some. He was doing very well until his stumble - no not off the stage but with his response on borrowing and spending under the last Labour government. He lost momentum then and the ‘can Labour be trusted with the economy?’ narrative has been reinvigorated.
* Nick Clegg continues to be the outstanding communicator in British politics and has performed consistently better than his opponents in all parts of this campaign and yet the electorate appear to have already decided about him. He is damaged goods. That is a real shame. His ‘betrayal’ on tuition fees reflects two things; some naivety on his part when the promise was made and how its subsequent breaking was communicated but more importantly, how immature coalition politics still is in Britain. Hung parliaments and coalitions mean more of this not less. More compromise. Less dogma. More ambiguity. And perhaps better government.
* A main theme of the election has been trust. Who do you trust? Do you trust any of them. The parties - all parties - have struggled to respond to the concern of the public who say can we believe your promises. Pledges carved in stone or promising to change the law to prevent you breaking your promises strike me as profoundly silly ways of building trust. We will see if they work on Thursday.
* The era of two or three party politics is over. This election more than any other has shown that as a country we are looking for different solutions, ideas and personalities than we have been used to receiving. As a long-standing supporter of electoral reform, I hope this campaign will help the drive for a fairer voting system in future, which reflects our country better than our current system.
* That said, I think the Greens and other smaller parties (not the SNP) have blown a big moment. They were given much greater profile this time through the debates and haven’t made that pay.
* Interestingly, people would like the coalition to be on the ballot - they would like a more sophisticated choice than we are offering them - back to electoral reform!
* The pollsters don’t know who is going to win or what the outcome will be. I think the result will look very different - certainly across different parts of the UK - than the polls suggest and that we will need a better model of polling next time.
* It feels a lot like 1992 to me. A very close election. I expect a big turnout - by recent standards. A government emerging from recession asking for more time to finish its work. An electorate not quite sure of the leadership qualities of the main opposition. A number of key marginals deciding the election. I think we could be surprised by the final results when they come in - it may be more decisive - at least for the biggest party than the polls are suggesting.
* We are just around 36 hours from the polls opening and it is still up for grabs. As someone once said, ‘we all start from zero when the polls open”. It is in the people’s hands and I expect some late movement to be decisive as those who have remained unsure have to make a decision as they pick up that pencil on Thursday.
Even though the consensus view is that this election has been dull - perhaps the least eventful in recent campaigns, I have enjoyed it immensely. I will enjoy it even more if - bleary-eyed and tired on Friday morning the country has delivered the verdict I hope desperately for.
On Thursday millions of us will make the short trip to our local poling station - commandeered for the day from local schools, churches and community groups- and place a cross on a piece of paper with a stubby Ikea-like pencil. By doing that we will help pick the government of our country. We - not the media, not the pollsters, not politicians- we get to choose who governs our magnificent country. What a wonderful feeling it is to live in a democracy. What a wonderful feeling it is to have that freedom. Five years ago, 8339 people used that freedom and trusted me with their vote in Halton. Showbusiness it wasn’t but it was a wonderful, humbling feeling all the same.
Tuesday, 5 May 2015
Tuesday, 28 April 2015
Stakeholder management; serious relationships or a one night stand?
At election time you often hear the same complaint; “we only hear from politicians once every five years when they want something!”
Those MPs or Councillors who have been visible throughout their terms in office - turning up on wet Wednesdays for coffee morning with local community groups, attending long and dull school governor or local Council meetings, relentlessly appearing in the local newspaper to join the latest campaign for a new zebra crossing or against a proposed Tesco (it’s always Tesco or Starbucks!) - they get credit and votes when the ballot boxes are opened.
Those who appear every half decade once the election starting gun is fired, clad in rosette, cheesy grin from ear to ear, kissing as many babies as they can find before disappearing quickly again often get fired. And they deserve it.
What is the lesson here for communication professionals who help their organisations and clients with their stakeholder management? Having great relationships with your key stakeholders is a long term effort. It requires hard work, stamina and patience.
In my experience, organisations often make the same mistake as those pesky politicians- the only get in touch when they want something; help with a consultation, a supportive quote for a press release, someone to sit on a panel at an event or on an advisory board, the use of a logo or support for the latest CEO or Board pet initiative.
It can be even more brazen when dealing with politicians themselves - seeking their support to change the law or lobby government on their behalf or to give them a sympathetic hearing at a Select Committee. These leaders do not invest the time to build a relationship with the key individuals and organisations they may need and want to work with or do anything to help them with their agendas. As a result when they go asking for help they often find help cometh not. As Publullius Syrus said (over 2000 years ago); “The person who receives the most favours is the one who knows how to return them."
If you want to have strong stakeholder relationships you need to do some simple things. You need to keep in touch and keep them updated on things they care about. Meet up, have a coffee, say hello by email, even when you have nothing you want or huge amounts to say. Send them a note about something you know they will be interested in but that might not directly help you. Retweet something they've said or like an update their shared on LinkedIn that they clearly feel strongly about and you liked when you saw it. It’s about give and take. Not just the latter.
You need to understand your stakeholder’s agendas and the challenges they face - which mean they sometimes take views and positions that are unhelpful to you. They may be in a tricky position - caught between competing agendas or loyalties. Good communications are two-way. They are based on understanding your audiences and crafting messages and approaches that fit best with them. The best way to do this is not to sit in a dark room and produce material alone but to talk with your key audiences (talking with means listening too!) and build your understanding of them.
You need to treat them properly - with respect and with courtesy. This sounds so obvious - almost patronising to mention it. You’d be surprised how many times I’ve seen CEOs, Chairs, Directors, NEDs or others talk to or about some of their key stakeholders as if they were employees in a big house, below stairs, 100 years ago. Just as bad - they talk at their stakeholders - Gladstone to Queen Victoria - in meetings or just about their agenda. I would love a pound for every time I heard a senior person say “I’ve brought my list” when they start a meeting with a key stakeholder. It’s not just about you!
These thoughts about how to cultivate and manage important relationships at work are just as relevant in the rest of our lives. Like all communications, they are about people and how we build trust and mutual respect. I wonder how many people asking for our votes over the next nine days bemoan the lack of trust in politics and politicians but are not prepared to put the work in. I wonder how they will get on when those ballot boxes are opened in the small hours, a week on Friday.
Those MPs or Councillors who have been visible throughout their terms in office - turning up on wet Wednesdays for coffee morning with local community groups, attending long and dull school governor or local Council meetings, relentlessly appearing in the local newspaper to join the latest campaign for a new zebra crossing or against a proposed Tesco (it’s always Tesco or Starbucks!) - they get credit and votes when the ballot boxes are opened.
Those who appear every half decade once the election starting gun is fired, clad in rosette, cheesy grin from ear to ear, kissing as many babies as they can find before disappearing quickly again often get fired. And they deserve it.
What is the lesson here for communication professionals who help their organisations and clients with their stakeholder management? Having great relationships with your key stakeholders is a long term effort. It requires hard work, stamina and patience.
In my experience, organisations often make the same mistake as those pesky politicians- the only get in touch when they want something; help with a consultation, a supportive quote for a press release, someone to sit on a panel at an event or on an advisory board, the use of a logo or support for the latest CEO or Board pet initiative.
It can be even more brazen when dealing with politicians themselves - seeking their support to change the law or lobby government on their behalf or to give them a sympathetic hearing at a Select Committee. These leaders do not invest the time to build a relationship with the key individuals and organisations they may need and want to work with or do anything to help them with their agendas. As a result when they go asking for help they often find help cometh not. As Publullius Syrus said (over 2000 years ago); “The person who receives the most favours is the one who knows how to return them."
If you want to have strong stakeholder relationships you need to do some simple things. You need to keep in touch and keep them updated on things they care about. Meet up, have a coffee, say hello by email, even when you have nothing you want or huge amounts to say. Send them a note about something you know they will be interested in but that might not directly help you. Retweet something they've said or like an update their shared on LinkedIn that they clearly feel strongly about and you liked when you saw it. It’s about give and take. Not just the latter.
You need to understand your stakeholder’s agendas and the challenges they face - which mean they sometimes take views and positions that are unhelpful to you. They may be in a tricky position - caught between competing agendas or loyalties. Good communications are two-way. They are based on understanding your audiences and crafting messages and approaches that fit best with them. The best way to do this is not to sit in a dark room and produce material alone but to talk with your key audiences (talking with means listening too!) and build your understanding of them.
You need to treat them properly - with respect and with courtesy. This sounds so obvious - almost patronising to mention it. You’d be surprised how many times I’ve seen CEOs, Chairs, Directors, NEDs or others talk to or about some of their key stakeholders as if they were employees in a big house, below stairs, 100 years ago. Just as bad - they talk at their stakeholders - Gladstone to Queen Victoria - in meetings or just about their agenda. I would love a pound for every time I heard a senior person say “I’ve brought my list” when they start a meeting with a key stakeholder. It’s not just about you!
These thoughts about how to cultivate and manage important relationships at work are just as relevant in the rest of our lives. Like all communications, they are about people and how we build trust and mutual respect. I wonder how many people asking for our votes over the next nine days bemoan the lack of trust in politics and politicians but are not prepared to put the work in. I wonder how they will get on when those ballot boxes are opened in the small hours, a week on Friday.
Wednesday, 22 April 2015
"They don’t understand us"
One of the most common complaints I’ve heard down the years from consultants or in house communications people is that their client or colleagues don’t understand comms. You hear it time and again.
They think comms is all about making PowerPoint slides, designing posters or screen savers, printing a colourful leaflet, arranging a meeting or acting as their PA when dealing with key stakeholders! I have lost count of the times I heard this in my project work or when working in house. The Chief Executive doesn’t understand how hard it is to deliver a comms campaign or secure good media coverage, he just wants to get on the telly. The Board don’t appreciate how much time it take to maintain our social media profiles. The Chairman thinks good comms is him writing a letter to The Times and getting it printed. And so the list goes on.
These complaints sometimes have truth within them but making them misses the point. I am reminded of this quotation - although I never thought I would positively quote Enoch Powell (!); “A politician that complains about the media is like a ship’s captain that complains about the sea”.
I take the view that when someone doesn’t understand what you do that is your responsibility. As a communications professional is it your job to demonstrate what you do (in simple terms), why it is important and how it adds value. If you cannot persuade and convince your colleagues or clients what chance do you have or persuading your key internal and external audiences.
Comms people - and I say this as a comms person - can be too precious about what they don’t do - I am not a PowerPoint monkey/glorified PA/it’s not my job to draft thank you letters to staff from the CEO etc etc - or try to make it seem like a complex science of stakeholder mapping, matrix drawing, plans and impact assessments - instead of being prepared to roll their sleeves up and get stuff done and use that as a platform for doing more and for extending their influence.
My experience tells me that you often get the chance to do the cool, fun stuff - the stuff you know can really help your organisation- and play to your strengths and make the most of your experience - only when you have put in some hard yards and made some stuff happen that people think is important. Starting by telling senior folk their ideas are wrong when you have not convinced them yours are right is the road to hell, a life of marginalisation in the office or a P45. Comms teams who spend their time complaining that the organisation is doing it wrong and doesn’t understand comms are themselves part of the problem.
The most successful communications teams I have worked with or seen in action do two things; they deliver and they shape. They deliver what is needed - even if that is an event the CEO really wants to do but they don’t think it will work; a roadshow with staff that has no purpose except to give senior people a stage to stand on; or a newsletter that no-one will read - and they shape the strategic thinking or the organisation and the direction it takes.
Alistair Campbell is one of the most successfully communication professionals in British public life. Why? He was able to deliver - his teams did the day to day stuff really, really well - they secured the media coverage or ran the events or produced the briefings or letters that folk wanted and needed - whilst also being in the room for the key discussions about policy, strategy and the way forward. They were in the room because they - he - proved that communications can add value to achievement of the big goals and aspirations or their bosses and their organisation.
They proved that communications input can help deliver the key relationships-building with people and organisations that can make or break their plans (MPs, regulators, the media, influential opinion formers such as think tanks and the like), proactively manage reputation by getting the organisation on the front foot and ahead of their rivals and competitors, manage risks that stuff will go wrong and help focus on the priorities that will have the maximum impact with key audiences (e.g. customers).
Great comms people bring more than a bag or toolkit of templates and creative ideas - they bring an understanding of the environment in which the organisation is operating in and some insights on why some messages, ideas or approaches will have more or less impact. They bring the outside world or internal views of staff to the boardroom and in a way that is constructive and focused on how to achieve the goal of the organisation. They are strategists as well as tacticians.
Adding value and showing that you can add value is the secret to being understood as a communication professional and the path to getting to do the work you really want to do. Rather than complaining about the weather, communications people should make it.
They think comms is all about making PowerPoint slides, designing posters or screen savers, printing a colourful leaflet, arranging a meeting or acting as their PA when dealing with key stakeholders! I have lost count of the times I heard this in my project work or when working in house. The Chief Executive doesn’t understand how hard it is to deliver a comms campaign or secure good media coverage, he just wants to get on the telly. The Board don’t appreciate how much time it take to maintain our social media profiles. The Chairman thinks good comms is him writing a letter to The Times and getting it printed. And so the list goes on.
These complaints sometimes have truth within them but making them misses the point. I am reminded of this quotation - although I never thought I would positively quote Enoch Powell (!); “A politician that complains about the media is like a ship’s captain that complains about the sea”.
I take the view that when someone doesn’t understand what you do that is your responsibility. As a communications professional is it your job to demonstrate what you do (in simple terms), why it is important and how it adds value. If you cannot persuade and convince your colleagues or clients what chance do you have or persuading your key internal and external audiences.
Comms people - and I say this as a comms person - can be too precious about what they don’t do - I am not a PowerPoint monkey/glorified PA/it’s not my job to draft thank you letters to staff from the CEO etc etc - or try to make it seem like a complex science of stakeholder mapping, matrix drawing, plans and impact assessments - instead of being prepared to roll their sleeves up and get stuff done and use that as a platform for doing more and for extending their influence.
My experience tells me that you often get the chance to do the cool, fun stuff - the stuff you know can really help your organisation- and play to your strengths and make the most of your experience - only when you have put in some hard yards and made some stuff happen that people think is important. Starting by telling senior folk their ideas are wrong when you have not convinced them yours are right is the road to hell, a life of marginalisation in the office or a P45. Comms teams who spend their time complaining that the organisation is doing it wrong and doesn’t understand comms are themselves part of the problem.
The most successful communications teams I have worked with or seen in action do two things; they deliver and they shape. They deliver what is needed - even if that is an event the CEO really wants to do but they don’t think it will work; a roadshow with staff that has no purpose except to give senior people a stage to stand on; or a newsletter that no-one will read - and they shape the strategic thinking or the organisation and the direction it takes.
Alistair Campbell is one of the most successfully communication professionals in British public life. Why? He was able to deliver - his teams did the day to day stuff really, really well - they secured the media coverage or ran the events or produced the briefings or letters that folk wanted and needed - whilst also being in the room for the key discussions about policy, strategy and the way forward. They were in the room because they - he - proved that communications can add value to achievement of the big goals and aspirations or their bosses and their organisation.
They proved that communications input can help deliver the key relationships-building with people and organisations that can make or break their plans (MPs, regulators, the media, influential opinion formers such as think tanks and the like), proactively manage reputation by getting the organisation on the front foot and ahead of their rivals and competitors, manage risks that stuff will go wrong and help focus on the priorities that will have the maximum impact with key audiences (e.g. customers).
Great comms people bring more than a bag or toolkit of templates and creative ideas - they bring an understanding of the environment in which the organisation is operating in and some insights on why some messages, ideas or approaches will have more or less impact. They bring the outside world or internal views of staff to the boardroom and in a way that is constructive and focused on how to achieve the goal of the organisation. They are strategists as well as tacticians.
Adding value and showing that you can add value is the secret to being understood as a communication professional and the path to getting to do the work you really want to do. Rather than complaining about the weather, communications people should make it.
Tuesday, 14 April 2015
26
Tomorrow is the 26th anniversary of Hillsborough.
Like so many people I’ve thought about it every day since. I’ve written about it. I’ve talked about it. I've cried about it.
Each time I try to write something about Hillsborough I want to find something fitting to say. Something that captures the feelings of devastation. Something that adequately captures the respect and admiration I have for those incredible families. Something that would make them proud. But every time the pen approaches the paper I know I will never quite be able to do it.
This year there is so much I would like to write as the new inquests have developed and things have been said in the witness box - but that is not a good idea. It is right to wait until the legal process has concluded before commenting. That time will come.
So for the moment, I fall back on my memories. Memories of that sunny day 26 years ago. Memories of being a 10 year old boy, playing football in the back garden in my Liverpool kit with the radio for company, listening to the match. Memories of my Mum and Dad coming home early from their wedding anniversary weekend away - we gave our tickets away for the game (Upper Tier, Leppings Lane) - and seeing them cry, and cry and cry.
Watching the simple commemorations on TV last night at Anfield brought those memories flooding back. Hearing George’s voice before the minute’s silence was wonderfully warming but desperately sad. Tomorrow I will think about myself and my Dad and once again feel lucky that we were not there. But like every other day I will think mostly about our 96 brothers and sisters, their loved ones and their memories.
Like so many people I’ve thought about it every day since. I’ve written about it. I’ve talked about it. I've cried about it.
Each time I try to write something about Hillsborough I want to find something fitting to say. Something that captures the feelings of devastation. Something that adequately captures the respect and admiration I have for those incredible families. Something that would make them proud. But every time the pen approaches the paper I know I will never quite be able to do it.
This year there is so much I would like to write as the new inquests have developed and things have been said in the witness box - but that is not a good idea. It is right to wait until the legal process has concluded before commenting. That time will come.
So for the moment, I fall back on my memories. Memories of that sunny day 26 years ago. Memories of being a 10 year old boy, playing football in the back garden in my Liverpool kit with the radio for company, listening to the match. Memories of my Mum and Dad coming home early from their wedding anniversary weekend away - we gave our tickets away for the game (Upper Tier, Leppings Lane) - and seeing them cry, and cry and cry.
Watching the simple commemorations on TV last night at Anfield brought those memories flooding back. Hearing George’s voice before the minute’s silence was wonderfully warming but desperately sad. Tomorrow I will think about myself and my Dad and once again feel lucky that we were not there. But like every other day I will think mostly about our 96 brothers and sisters, their loved ones and their memories.
Monday, 13 April 2015
Election campaigns are about the people not the politicans
Hillary Clinton showed us how it’s done. The response from GOP heavyweights to her announcement; not so much. The UK election campaign so far; nowhere near.
Secretary Clinton started her 19 month job interview (with apologies to 'The Apprentice’) by placing the most important person at the heart of her campaign; the American people. Despite the horrid logo (looks like a cross between a re-run of Dad’s Army and something you’d buy at the chemist) and questionable music, her announcement video was perfect. It reminds us that elections and election campaigns are about the people, not the politicians. Or at least, they should be.
It’s as old as time. Elections are about two messages. Things are going really well, don’t let the other lot in to spoil it; or, it’s going really badly, it’s time for a change. The way these messages are delivered and packaged is what decides the outcome. It need to be something positive. That inspires and motivates not divides. That gets people to the polls on a day when there are always 10 more important or pressing things to do.
Yes, fear has played a role in elections down the years. But elections are very, very rarely won in fear. There are lots and lots of examples of were fear has failed. Tony Blair’s three elections were won by optimism and hope in the face of fear: ‘new Labour, new danger’; demon eyes; save the pound; are you thinking what I’m thinking, etc etc. Please don’t make me go on!
The electorate need to know what’s in it for them; why voting should matter to them and their family; why the vision they are presented with will improve their country, community and lives. They need to know that the person asking for their vote gets it. Gets them. Is in touch with them.
Governors Romney and Bush immediately sent their own message to the electorate yesterday. Their “stop Hillary” message missed the point - the electorate do not want to hear this (apart from a small group whose minds have already been made up and will never be changed). Of course, this is part of a fundraising effort to compete with the oft-quoted $2.5bn Clinton archest (that phrase will be used a lot over the coming months) and there is time for them (the GOP) to get positive and sell a vision for America. But what a depressing way to start a conversation with the electorate.
The current UK election campaign is faring no better. It has so far been a series of statistical exchanges on whose figures are more believable, more robust etc……ZZZZZZZZZ. Sooner or later - please, please - someone needs to offer a positive reason for voting for them. A vision. A message beyond don’t vote for them, they’re rubbish. We need to hear about how our country will be better for ourselves, our families and those who will follow us. There is still time for this but the danger is that by the time we get there (if we ever do) the electorate is so fed up of hearing about the politicians, they won’t listen when the story turns to them.
It is always a balance between leading and listening on the campaign trail and it’s a long, long game, especially in the US. But Secretary Clinton has made a great start. She has shown others the way. It’s is only the top of the first innings - but at least she has started on the right foot.
Secretary Clinton started her 19 month job interview (with apologies to 'The Apprentice’) by placing the most important person at the heart of her campaign; the American people. Despite the horrid logo (looks like a cross between a re-run of Dad’s Army and something you’d buy at the chemist) and questionable music, her announcement video was perfect. It reminds us that elections and election campaigns are about the people, not the politicians. Or at least, they should be.
It’s as old as time. Elections are about two messages. Things are going really well, don’t let the other lot in to spoil it; or, it’s going really badly, it’s time for a change. The way these messages are delivered and packaged is what decides the outcome. It need to be something positive. That inspires and motivates not divides. That gets people to the polls on a day when there are always 10 more important or pressing things to do.
Yes, fear has played a role in elections down the years. But elections are very, very rarely won in fear. There are lots and lots of examples of were fear has failed. Tony Blair’s three elections were won by optimism and hope in the face of fear: ‘new Labour, new danger’; demon eyes; save the pound; are you thinking what I’m thinking, etc etc. Please don’t make me go on!
The electorate need to know what’s in it for them; why voting should matter to them and their family; why the vision they are presented with will improve their country, community and lives. They need to know that the person asking for their vote gets it. Gets them. Is in touch with them.
Governors Romney and Bush immediately sent their own message to the electorate yesterday. Their “stop Hillary” message missed the point - the electorate do not want to hear this (apart from a small group whose minds have already been made up and will never be changed). Of course, this is part of a fundraising effort to compete with the oft-quoted $2.5bn Clinton archest (that phrase will be used a lot over the coming months) and there is time for them (the GOP) to get positive and sell a vision for America. But what a depressing way to start a conversation with the electorate.
The current UK election campaign is faring no better. It has so far been a series of statistical exchanges on whose figures are more believable, more robust etc……ZZZZZZZZZ. Sooner or later - please, please - someone needs to offer a positive reason for voting for them. A vision. A message beyond don’t vote for them, they’re rubbish. We need to hear about how our country will be better for ourselves, our families and those who will follow us. There is still time for this but the danger is that by the time we get there (if we ever do) the electorate is so fed up of hearing about the politicians, they won’t listen when the story turns to them.
It is always a balance between leading and listening on the campaign trail and it’s a long, long game, especially in the US. But Secretary Clinton has made a great start. She has shown others the way. It’s is only the top of the first innings - but at least she has started on the right foot.
Friday, 10 April 2015
Internal and external communications…….lost labels.
We love labels. We love giving things a name. We love defining stuff. It makes us feel comfortable. It makes us feel that we know where we stand.
That’s right wing. That’s left wing.
That’s posh. That’s rough.
That’s typical of them. Etc. Etc.
We love labelling people even more. When we meet people for the first time we like to find out which school they went to, the jobs they have, where they live, what they drive, and so on to work out what social class people are from so we can label them. It often makes us feel more comfortable we are at the right party - or in worse cases (be honest) it can make us feel superior.
These labels may help us feel comfortable but do they actually help our understanding of the world? Are they relevant? Do they still stand true?
Two labels that are becoming increasingly irrelevant and unhelpful are those which group communications within your organisation or outside it. Internal and external communications. I would argue that - like wearing a tie in the workplace - these labels are dying and have passed away in most places. Why do I say that?
To answer that question we have to first ask why the labels existed in the first place. The wonderful San Fransico-born but New England-adopted poet, Robert Frost, once said; "Don't ever take a fence down until you know why it was put up.”
The labels were used when organisations wanted to be clear what stuff could be said, written, shared etc within their organisation; was confidential; for their eyes only; private. And what stuff was for wider consumption; was open; public. Maintaining this simple demarkation was, well, simple. People were told stuff and even if they wanted to it wasn't easy to share. The way private stuff became public then was down the pub, in the street, or at home when chatting to friends or relatives. The means to share this information with the company across the street was hard enough, let alone the wider world. That has all changed.
Technology - and by that I mean email, the internet and social media - has not only provided us all with the means of sharing information but given us two other incredible things; the knowledge that others do want to to know about stuff we know and the feeling of empowerment to know how it feels to make the decision ourselves to share it. The power over information has shifted from organisations to individuals. Not all company Boards see this as a good thing but it has happened. The genie is well and truly out of the bottle.
How has that manifested itself? What has happened?
People share stuff now they shouldn’t or wouldn’t have done before. They send emails to colleagues and friends, they tweet about work (pay, conditions, the latest restriction on use of the internet, blocked websites, removal of free tea and coffee in the staff canteen etc), they comment on stuff on Facebook; use comparison sites and forums to talk about their job (not always positively!); share insights about their organisation on LinkdIn; or comment on articles on news websites and others. They now have extraordinary reach. In the past, their reach/their impact, was limited to the people they actually knew. Now they can reach the whole world with one click of a mouse or one press of their iPhone screen.
We share more now because we can. We have seen staff snap photos of backlogs of applications at the Passport Office and post them on social media creating a major news story; emails sent to a small group of people exposing some sexist or otherwise inappropriate comment or behaviour shared with the world and gone viral. There are many, many high profile cases where information - internal communications - is shared with a small group of people and within seconds it has hit the news. This sharing brings with it risks but I would argue the sort of openness which makes communicators lives easier and everyone else's lives clearer. Say what you mean, how you mean it to everyone. You don’t need to create two versions of every message.
In discussion with any colleagues or clients, I always say, whatever you write, whatever your put in an email, letter or anything involving pen and paper (a increasing metaphor for typing stuff), expect people outside the organisation to see it or expect it on the front page of the Daily Mail. Nothing should be shared within your organisation now without expecting it to be shared outside.
The fence has come down. We now live in an era of openness - whether we all like it or not. We live in a world where people feel they can share whatever is shared with them. We used to hear lots of talk of us building a knowledge economy - we now truly live in a sharing economy where people share stuff thought out of bounds years ago- from personal details of their love life, selfies from their holidays, their views on everything from the Middle East to The Voice, or stuff they have seen at work.
I would suggest we think less about internal and external communications and think instead about communications and be prepared as an old colleague of mine used to say to show the world whatever we are writing. Even if we are not prepared, it will probably happen any way.
That’s right wing. That’s left wing.
That’s posh. That’s rough.
That’s typical of them. Etc. Etc.
We love labelling people even more. When we meet people for the first time we like to find out which school they went to, the jobs they have, where they live, what they drive, and so on to work out what social class people are from so we can label them. It often makes us feel more comfortable we are at the right party - or in worse cases (be honest) it can make us feel superior.
These labels may help us feel comfortable but do they actually help our understanding of the world? Are they relevant? Do they still stand true?
Two labels that are becoming increasingly irrelevant and unhelpful are those which group communications within your organisation or outside it. Internal and external communications. I would argue that - like wearing a tie in the workplace - these labels are dying and have passed away in most places. Why do I say that?
To answer that question we have to first ask why the labels existed in the first place. The wonderful San Fransico-born but New England-adopted poet, Robert Frost, once said; "Don't ever take a fence down until you know why it was put up.”
The labels were used when organisations wanted to be clear what stuff could be said, written, shared etc within their organisation; was confidential; for their eyes only; private. And what stuff was for wider consumption; was open; public. Maintaining this simple demarkation was, well, simple. People were told stuff and even if they wanted to it wasn't easy to share. The way private stuff became public then was down the pub, in the street, or at home when chatting to friends or relatives. The means to share this information with the company across the street was hard enough, let alone the wider world. That has all changed.
Technology - and by that I mean email, the internet and social media - has not only provided us all with the means of sharing information but given us two other incredible things; the knowledge that others do want to to know about stuff we know and the feeling of empowerment to know how it feels to make the decision ourselves to share it. The power over information has shifted from organisations to individuals. Not all company Boards see this as a good thing but it has happened. The genie is well and truly out of the bottle.
How has that manifested itself? What has happened?
People share stuff now they shouldn’t or wouldn’t have done before. They send emails to colleagues and friends, they tweet about work (pay, conditions, the latest restriction on use of the internet, blocked websites, removal of free tea and coffee in the staff canteen etc), they comment on stuff on Facebook; use comparison sites and forums to talk about their job (not always positively!); share insights about their organisation on LinkdIn; or comment on articles on news websites and others. They now have extraordinary reach. In the past, their reach/their impact, was limited to the people they actually knew. Now they can reach the whole world with one click of a mouse or one press of their iPhone screen.
We share more now because we can. We have seen staff snap photos of backlogs of applications at the Passport Office and post them on social media creating a major news story; emails sent to a small group of people exposing some sexist or otherwise inappropriate comment or behaviour shared with the world and gone viral. There are many, many high profile cases where information - internal communications - is shared with a small group of people and within seconds it has hit the news. This sharing brings with it risks but I would argue the sort of openness which makes communicators lives easier and everyone else's lives clearer. Say what you mean, how you mean it to everyone. You don’t need to create two versions of every message.
In discussion with any colleagues or clients, I always say, whatever you write, whatever your put in an email, letter or anything involving pen and paper (a increasing metaphor for typing stuff), expect people outside the organisation to see it or expect it on the front page of the Daily Mail. Nothing should be shared within your organisation now without expecting it to be shared outside.
The fence has come down. We now live in an era of openness - whether we all like it or not. We live in a world where people feel they can share whatever is shared with them. We used to hear lots of talk of us building a knowledge economy - we now truly live in a sharing economy where people share stuff thought out of bounds years ago- from personal details of their love life, selfies from their holidays, their views on everything from the Middle East to The Voice, or stuff they have seen at work.
I would suggest we think less about internal and external communications and think instead about communications and be prepared as an old colleague of mine used to say to show the world whatever we are writing. Even if we are not prepared, it will probably happen any way.
Thursday, 2 April 2015
Broadcast or receive
The Greek philophser, Epictetus, said ‘We have two ears and one mouth so that we can listen twice as much as we speak.’
Perhaps it is being of Irish/Scouse origin but I hardly ever meet and spend time with people who live by this ratio rule. That number gets even smaller when it comes to considering leaders in organisations.
Often their approach to communication is one-way. Broadcast. It smacks of a world we hoped to have long since left behind, when the big boss spoke with his (it was mostly his!) staff and told them what they needed to know. The idea of a dialogue, something two-way, never crossed their minds.
We like to think we live in more enlightened times. I fear we do not. My 15 years of working in organisations across the UK and beyond, across industries and of different shapes and sizes, tell me that leaders still spend most of their time talking at their organisations.
In the last year, I heard of a CEO who wanted to connect with their employees. They started a blog. They started to share their personal reflections of the week gone and their views on what was ahead. It was a big success. Lots of people read it and they started to respond, posting comments and questions. This was not in the CEO’s plan. He was perplexed. He thought he had found a new and interesting way of telling people stuff. He didn’t have time (or frankly the interest) to read what they thought and least of all to respond. He was too busy for that. The blog soon died and the employees who had hope they had been given a new and interesting way to be part of a conversation were left disappointed.
I once encountered a CEO whose idea of engaging with their organisation when developing its’ organisational values was to write them himself one Sunday morning and then to want to email them to everyone telling that these are your values. Not necessarily the best way to secure buy-in!
There is undoubtedly pressure on CEOs and other leaders to provide answers, to inspire, to inform. There is also the pressure of time and other priorities. But there should be pressure on them to engage - to create meaningful interaction. To listen. To build a relationship.
The best broadcasting makes the receiver feel it was written or spoken just for them, to them. It feels personal. It is tailored. Success in communicating (derived from the Latin to share) and in engaging is about hearing from others as well as them hearing from you.
Five years ago I was running for Parliament. I was taking part in hustings in the constituency at schools, local church halls and businesses. The best advice I got was from an MP who told me that the audience were attending to ask their questions as much as to hear my answers. Ask them what they think he said. Don’t talk too much. Allow time for listening. Not something that politicians are renowned for!
So to broadcast or receive that is the question? As with all things in life a healthy balance is needed. The leader who doesn’t listen, doesn’t learn. That leader doesn’t hear the great idea that could save their business money or help them get ahead of the competition. That leader doesn’t get buy-in for their strategy as they have not involved their colleagues enough. That leader doesn't inspire. They don't truly value their colleagues.
Next time you are standing in front of a group of colleagues or about to write an all staff email perhaps take time to ask for their views or ask them to reply with their feedback or ideas. You may be pleasantly surprised and so may they.
Perhaps it is being of Irish/Scouse origin but I hardly ever meet and spend time with people who live by this ratio rule. That number gets even smaller when it comes to considering leaders in organisations.
Often their approach to communication is one-way. Broadcast. It smacks of a world we hoped to have long since left behind, when the big boss spoke with his (it was mostly his!) staff and told them what they needed to know. The idea of a dialogue, something two-way, never crossed their minds.
We like to think we live in more enlightened times. I fear we do not. My 15 years of working in organisations across the UK and beyond, across industries and of different shapes and sizes, tell me that leaders still spend most of their time talking at their organisations.
In the last year, I heard of a CEO who wanted to connect with their employees. They started a blog. They started to share their personal reflections of the week gone and their views on what was ahead. It was a big success. Lots of people read it and they started to respond, posting comments and questions. This was not in the CEO’s plan. He was perplexed. He thought he had found a new and interesting way of telling people stuff. He didn’t have time (or frankly the interest) to read what they thought and least of all to respond. He was too busy for that. The blog soon died and the employees who had hope they had been given a new and interesting way to be part of a conversation were left disappointed.
I once encountered a CEO whose idea of engaging with their organisation when developing its’ organisational values was to write them himself one Sunday morning and then to want to email them to everyone telling that these are your values. Not necessarily the best way to secure buy-in!
There is undoubtedly pressure on CEOs and other leaders to provide answers, to inspire, to inform. There is also the pressure of time and other priorities. But there should be pressure on them to engage - to create meaningful interaction. To listen. To build a relationship.
The best broadcasting makes the receiver feel it was written or spoken just for them, to them. It feels personal. It is tailored. Success in communicating (derived from the Latin to share) and in engaging is about hearing from others as well as them hearing from you.
Five years ago I was running for Parliament. I was taking part in hustings in the constituency at schools, local church halls and businesses. The best advice I got was from an MP who told me that the audience were attending to ask their questions as much as to hear my answers. Ask them what they think he said. Don’t talk too much. Allow time for listening. Not something that politicians are renowned for!
So to broadcast or receive that is the question? As with all things in life a healthy balance is needed. The leader who doesn’t listen, doesn’t learn. That leader doesn’t hear the great idea that could save their business money or help them get ahead of the competition. That leader doesn’t get buy-in for their strategy as they have not involved their colleagues enough. That leader doesn't inspire. They don't truly value their colleagues.
Next time you are standing in front of a group of colleagues or about to write an all staff email perhaps take time to ask for their views or ask them to reply with their feedback or ideas. You may be pleasantly surprised and so may they.
Tuesday, 24 March 2015
"Contempt for the reader; you are showing contempt for the reader......."
A former colleague of my wife would brandish this phrase at his team when they wrote something that wasn’t tailored to their reader’s needs; it was too long, too hard to follow, too clever for its own good.
This is a harsh (but fair) way of saying, that they did not think about their audience (mostly the reader because we are now addicted as a business community to email, eBulletins, monthly updates, think pieces, presentations, and increasingly blogs) when deciding what to tell them. In fact, tragically it so often feels like an endless stream of consciousness without any thinking being done about the start, middle and end.
There is pressure on senior people to show leadership, set direction, provide updates and so on, but - perhaps because they are in senior roles and therefore under constant diary pressure - they do not take the time to think about the purpose of what they are saying or writing. They fail to ask themselves the ‘so what’ question. They just write. And write. And write.
It is the oldest and most important rule of any form of communication - be clear who your audience is, what they want and need to know and what you want them to do as a result. Only having done this can you finalise your message and how you will deliver it.
As the purpose of the communication is often unclear so too the presentation of the material suffers; it becomes dense, muddled, and long. Often it is so long and hard to penetrate that the reader doesn’t even bother. So many important update emails from senior people get filed to be read at a later time but that later time never comes as each time the email appears in the preview pane of the reader’s inbox, its treacle-like awfulness becomes overwhelming and it is found a more permanent home in another folder left to gather email dust!
So often even some basic signposting is missing that would help. We do not see enough people saying this is for information, you do not need to do anything, or this is a must read for these reasons. It is all about the writer and not about the reader. Or worse, they say “FYI” and then hide an action for you in the bottom of the email!
So much stuff is simply that, stuff. No real purpose (except to be seen to communicate). No real focus, just a lot of words that feel important to them.
So here are three things to think about before the metaphorical pen hits the virtual paper;
Do I need to send this communication at all?
If I do, is this the right way of doing it?
If you do and it is, what is the shortest, clearest, most interesting way I can do it?
The oft-quoted (and mis-attributed) aside of Blaise Pascal in 1656 is still relevant today; "I would have written a shorter letter, but I did not have the time.” It can be hard to write a shorter email than a longer email, update or presentation as it takes time to collect your thoughts and edit out the information that is not required. But it is so, so helpful to the reader.
It is hard too because we all feel - especially in large corporate organisations - a pressure to prove how clever, informed or expert we are in our field- so we include technical detail, jargon (agghhhh!) and more information than the brain is capable of absorbing at one sitting. And then we commit the other sin in communicating; we just throw it down on the page and expect the reader to make their way through it with linguistic farm implements to cut away at the dense undergrowth of words and dead wood of text. It doesn't hurt to break up the text with some subheadings, bold some key words, use bullets, numbers, anything to help the reader actually read the text without having to squint or take a short lie down before finishing reading.
Overall the trick that is missed is to forget that communicating is about relationships. It is about connecting with someone else - and ideally often many, many people, perhaps in many different parts of the world with different values, concerns and ideas. The best communicators make the receiver feel like the message was meant just for them - it is delivered with them in mind. It makes it easy for them to receive it, understand it and respond to it.
Perhaps next time you have to write your latest update to your team, blog post for the corporate blog or contribution to your staff magazine, you will have more concern for your reader and avoid that drift into contempt. Think about them and how you can make their experience of reading your words as easy and enjoyable as possible. And if you do, you will be standing out from the crowd because most people around you will not.
This is a harsh (but fair) way of saying, that they did not think about their audience (mostly the reader because we are now addicted as a business community to email, eBulletins, monthly updates, think pieces, presentations, and increasingly blogs) when deciding what to tell them. In fact, tragically it so often feels like an endless stream of consciousness without any thinking being done about the start, middle and end.
There is pressure on senior people to show leadership, set direction, provide updates and so on, but - perhaps because they are in senior roles and therefore under constant diary pressure - they do not take the time to think about the purpose of what they are saying or writing. They fail to ask themselves the ‘so what’ question. They just write. And write. And write.
It is the oldest and most important rule of any form of communication - be clear who your audience is, what they want and need to know and what you want them to do as a result. Only having done this can you finalise your message and how you will deliver it.
As the purpose of the communication is often unclear so too the presentation of the material suffers; it becomes dense, muddled, and long. Often it is so long and hard to penetrate that the reader doesn’t even bother. So many important update emails from senior people get filed to be read at a later time but that later time never comes as each time the email appears in the preview pane of the reader’s inbox, its treacle-like awfulness becomes overwhelming and it is found a more permanent home in another folder left to gather email dust!
So often even some basic signposting is missing that would help. We do not see enough people saying this is for information, you do not need to do anything, or this is a must read for these reasons. It is all about the writer and not about the reader. Or worse, they say “FYI” and then hide an action for you in the bottom of the email!
So much stuff is simply that, stuff. No real purpose (except to be seen to communicate). No real focus, just a lot of words that feel important to them.
So here are three things to think about before the metaphorical pen hits the virtual paper;
Do I need to send this communication at all?
If I do, is this the right way of doing it?
If you do and it is, what is the shortest, clearest, most interesting way I can do it?
The oft-quoted (and mis-attributed) aside of Blaise Pascal in 1656 is still relevant today; "I would have written a shorter letter, but I did not have the time.” It can be hard to write a shorter email than a longer email, update or presentation as it takes time to collect your thoughts and edit out the information that is not required. But it is so, so helpful to the reader.
It is hard too because we all feel - especially in large corporate organisations - a pressure to prove how clever, informed or expert we are in our field- so we include technical detail, jargon (agghhhh!) and more information than the brain is capable of absorbing at one sitting. And then we commit the other sin in communicating; we just throw it down on the page and expect the reader to make their way through it with linguistic farm implements to cut away at the dense undergrowth of words and dead wood of text. It doesn't hurt to break up the text with some subheadings, bold some key words, use bullets, numbers, anything to help the reader actually read the text without having to squint or take a short lie down before finishing reading.
Overall the trick that is missed is to forget that communicating is about relationships. It is about connecting with someone else - and ideally often many, many people, perhaps in many different parts of the world with different values, concerns and ideas. The best communicators make the receiver feel like the message was meant just for them - it is delivered with them in mind. It makes it easy for them to receive it, understand it and respond to it.
Perhaps next time you have to write your latest update to your team, blog post for the corporate blog or contribution to your staff magazine, you will have more concern for your reader and avoid that drift into contempt. Think about them and how you can make their experience of reading your words as easy and enjoyable as possible. And if you do, you will be standing out from the crowd because most people around you will not.
Over the coming weeks......
......I'll be using my blog to share some of things I've seen and learnt over the last 15 years in consulting. It feels like a good time to take stock as my time as PwC comes to an end and I look for my next challenge.
I am very proud of what I have achieved with my fantastic team at PwC, leading the development of a new client-facing communications business - a comms agency within PwC - but decided to leave as I was just not enjoying it enough. I look forward to taking what I have learnt at PwC and throughout my career to my next challenge.
I am very proud of what I have achieved with my fantastic team at PwC, leading the development of a new client-facing communications business - a comms agency within PwC - but decided to leave as I was just not enjoying it enough. I look forward to taking what I have learnt at PwC and throughout my career to my next challenge.
Thursday, 29 January 2015
Some stuff I wrote for PwC blogs in 2014.................
Digital communications; are you the problem?
http://pwc.blogs.com/the_people_agenda/2014/04/digital-communications-are-you-the-problem.html
Getting engaged or heading for a break-up?
http://pwc.blogs.com/the_people_agenda/2014/08/getting-engaged-or-heading-for-a-break-up-.html
Delivering good jobs: focus on mental health
http://pwc.blogs.com/publicsectormatters/2014/10/delivering-good-jobs-focus-on-mental-health.html
Employee engagement: mind the gap!
http://pwc.blogs.com/publicsectormatters/2014/08/employee-engagement-mind-the-gap.html
http://pwc.blogs.com/the_people_agenda/2014/04/digital-communications-are-you-the-problem.html
Getting engaged or heading for a break-up?
http://pwc.blogs.com/the_people_agenda/2014/08/getting-engaged-or-heading-for-a-break-up-.html
Delivering good jobs: focus on mental health
http://pwc.blogs.com/publicsectormatters/2014/10/delivering-good-jobs-focus-on-mental-health.html
Employee engagement: mind the gap!
http://pwc.blogs.com/publicsectormatters/2014/08/employee-engagement-mind-the-gap.html
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